Advanced Brand Management
Overview
Advanced Brand Management helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is aimed at experienced practitioners who want to analyse complex cases, optimise performance and lead improvements.
What you will be able to do
- Analyse complex problems in Brand Management using structured methods.
- Optimise results through digital tools and CRM.
- Evaluate measuring results and ROI and justify decisions with data and standards.
- Lead improvement projects on customer insight and segmentation.
- Coach colleagues and turn good practice into written procedures.
Who should attend
- Experienced practitioners with three or more years in the field
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Advanced review and current challenges in Brand Management
- Day 2Digital tools and CRM
- Day 3Measuring results and ROI
- Day 4Customer insight and segmentation
- Day 5Complex case studies, workshop and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 18–22 January 2027 | DXBDubai | $4,500 | Register |
| 25–29 July 2027 | DOHDoha | $4,500 | Register |
| 25–29 October 2027 | WEB Online | $2,500 | Register |
| 7–11 February 2028 | WEB Online | $2,500 | Register |
| 1–5 May 2028 | LONLondon | $4,500 | Register |
| 5–9 November 2028 | MCTMuscat | $4,500 | Register |
| 15–19 January 2029 | WEB Online | $2,500 | Register |
| 23–27 April 2029 | LONLondon | $4,500 | Register |
| 7–11 October 2029 | JEDJeddah | $4,500 | Register |
| 4–8 March 2030 | DXBDubai | $4,500 | Register |
| 8–12 September 2030 | CAICairo | $4,500 | Register |
| 16–20 December 2030 | WEB Online | $2,500 | Register |
The Brand Management series
Frequently asked questions
How much does Advanced Brand Management cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Dubai, Doha, London, Muscat, Jeddah and Cairo, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.