Digital Marketing Analytics: Comprehensive Professional Program
Overview
Digital Marketing Analytics: Comprehensive Professional Program shows professionals how to put AI and data tools to work on real problems in their own function, safely and with measurable results. Over ten days it covers the full scope of the subject, from fundamentals to advanced practice, and ends with a workplace-based capstone project.
What you will be able to do
- Master Digital Marketing Analytics from fundamentals to advanced practice.
- Apply dashboards and visual analytics, predictive models for operations and cybersecurity, governance and responsible AI in integrated case studies.
- Design an improvement program covering digital transformation and use-case selection and data foundations and quality.
- Assess risk, cost and performance with recognised indicators.
- Complete a capstone project based on your own workplace.
- Present recommendations to management with confidence.
Who should attend
- Specialists and supervisors preparing to lead the function
- Engineers and technical specialists
- Managers leading digital initiatives
- Analysts and data users
- IT and OT staff
Daily outline
- Day 1Introduction to Digital Marketing Analytics: concepts, terminology and standards
- Day 2Dashboards and visual analytics
- Day 3Predictive models for operations
- Day 4Cybersecurity, governance and responsible AI
- Day 5Scaling pilots into value
- Day 6Digital transformation and use-case selection
- Day 7Data foundations and quality
- Day 8Machine learning and generative AI explained
- Day 9Hands-on tools and prompt design
- Day 10Capstone project presentations and final assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 8–19 February 2027 | LONLondon | $8,500 | Register |
| 15–26 August 2027 | JEDJeddah | $8,500 | Register |
| 22–26 November 2027 | WEB Online | $4,500 | Register |
| 14–18 February 2028 | WEB Online | $4,500 | Register |
| 14–25 May 2028 | CAICairo | $8,500 | Register |
| 12–23 November 2028 | KBRAl Khobar | $8,500 | Register |
| 26 March – 6 April 2029 | MADMadrid | $8,500 | Register |
| 11–15 June 2029 | WEB Online | $4,500 | Register |
| 16–27 September 2029 | RUHRiyadh | $8,500 | Register |
| 24 February – 7 March 2030 | RUHRiyadh | $8,500 | Register |
| 20–24 May 2030 | WEB Online | $4,500 | Register |
| 4–15 August 2030 | KBRAl Khobar | $8,500 | Register |
The Digital Marketing Analytics series
Frequently asked questions
How much does Digital Marketing Analytics: Comprehensive Professional Program cost?
For the 10-day program the fee is US$4,500 per participant online or US$8,500 in the classroom.
Where and when is the course held?
Sessions run from 2027 to 2030 in London, Jeddah, Cairo, Al Khobar, Madrid and Riyadh, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.