Fundamentals of B2B Marketing
Overview
Fundamentals of B2B Marketing helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is designed for participants who are new to the subject or want a solid, structured foundation.
What you will be able to do
- Explain the key concepts, terminology and standards of B2B Marketing.
- Describe customer insight and segmentation.
- Carry out routine tasks related to value proposition and positioning safely and correctly.
- Recognise early warning signs in channels, campaigns and content and escalate them.
- Use checklists and simple tools to support daily work.
Who should attend
- Staff new to the subject or moving into the role
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to B2B Marketing: concepts, terminology and standards
- Day 2Customer insight and segmentation
- Day 3Value proposition and positioning
- Day 4Channels, campaigns and content
- Day 5Practical exercises, review and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 15–19 February 2027 | LONLondon | $4,500 | Register |
| 15–19 August 2027 | RUHRiyadh | $4,500 | Register |
| 8–12 November 2027 | WEB Online | $2,500 | Register |
| 27–31 March 2028 | WEB Online | $2,500 | Register |
| 19–23 June 2028 | DXBDubai | $4,500 | Register |
| 17–21 December 2028 | RUHRiyadh | $4,500 | Register |
| 15–19 January 2029 | WEB Online | $2,500 | Register |
| 1–5 April 2029 | KBRAl Khobar | $4,500 | Register |
| 14–18 October 2029 | CAICairo | $4,500 | Register |
| 24–28 March 2030 | JEDJeddah | $4,500 | Register |
| 10–14 June 2030 | WEB Online | $2,500 | Register |
| 22–26 September 2030 | DOHDoha | $4,500 | Register |
The B2B Marketing series
Frequently asked questions
How much does Fundamentals of B2B Marketing cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in London, Riyadh, Dubai, Al Khobar, Cairo, Jeddah and Doha, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.