Advanced Key Account Management
Overview
Advanced Key Account Management helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is aimed at experienced practitioners who want to analyse complex cases, optimise performance and lead improvements.
What you will be able to do
- Analyse complex problems in Key Account Management using structured methods.
- Optimise results through channels, campaigns and content.
- Evaluate sales process and pipeline and justify decisions with data and standards.
- Lead improvement projects on service standards and customer journeys.
- Coach colleagues and turn good practice into written procedures.
Who should attend
- Experienced practitioners with three or more years in the field
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Advanced review and current challenges in Key Account Management
- Day 2Channels, campaigns and content
- Day 3Sales process and pipeline
- Day 4Service standards and customer journeys
- Day 5Complex case studies, workshop and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 8–12 March 2027 | WEB Online | $2,500 | Register |
| 7–11 June 2027 | MADMadrid | $4,500 | Register |
| 26–30 December 2027 | JEDJeddah | $4,500 | Register |
| 7–11 February 2028 | LONLondon | $4,500 | Register |
| 22–26 May 2028 | WEB Online | $2,500 | Register |
| 20–24 August 2028 | RUHRiyadh | $4,500 | Register |
| 22–26 January 2029 | LONLondon | $4,500 | Register |
| 16–20 April 2029 | WEB Online | $2,500 | Register |
| 22–26 July 2029 | KBRAl Khobar | $4,500 | Register |
| 9–13 June 2030 | DOHDoha | $4,500 | Register |
| 2–6 September 2030 | WEB Online | $2,500 | Register |
| 2–6 December 2030 | MADMadrid | $4,500 | Register |
The Key Account Management series
Frequently asked questions
How much does Advanced Key Account Management cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Madrid, Jeddah, London, Riyadh, Al Khobar and Doha, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.