Market Research: Comprehensive Professional Program
Overview
Market Research: Comprehensive Professional Program helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. Over ten days it covers the full scope of the subject, from fundamentals to advanced practice, and ends with a workplace-based capstone project.
What you will be able to do
- Master Market Research from fundamentals to advanced practice.
- Apply service standards and customer journeys, handling objections and complaints and digital tools and CRM in integrated case studies.
- Design an improvement program covering customer insight and segmentation and value proposition and positioning.
- Assess risk, cost and performance with recognised indicators.
- Complete a capstone project based on your own workplace.
- Present recommendations to management with confidence.
Who should attend
- Specialists and supervisors preparing to lead the function
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Market Research: concepts, terminology and standards
- Day 2Service standards and customer journeys
- Day 3Handling objections and complaints
- Day 4Digital tools and CRM
- Day 5Measuring results and ROI
- Day 6Customer insight and segmentation
- Day 7Value proposition and positioning
- Day 8Channels, campaigns and content
- Day 9Sales process and pipeline
- Day 10Capstone project presentations and final assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 15–19 February 2027 | WEB Online | $4,500 | Register |
| 24 May – 4 June 2027 | LONLondon | $8,500 | Register |
| 15–26 November 2027 | MADMadrid | $8,500 | Register |
| 19–30 June 2028 | DXBDubai | $8,500 | Register |
| 25–29 September 2028 | WEB Online | $4,500 | Register |
| 17–28 December 2028 | RUHRiyadh | $8,500 | Register |
| 18–29 March 2029 | DOHDoha | $8,500 | Register |
| 9–20 September 2029 | CAICairo | $8,500 | Register |
| 10–14 December 2029 | WEB Online | $4,500 | Register |
| 1–12 April 2030 | LONLondon | $8,500 | Register |
| 1–5 July 2030 | WEB Online | $4,500 | Register |
| 13–24 October 2030 | RUHRiyadh | $8,500 | Register |
The Market Research series
Frequently asked questions
How much does Market Research: Comprehensive Professional Program cost?
For the 10-day program the fee is US$4,500 per participant online or US$8,500 in the classroom.
Where and when is the course held?
Sessions run from 2027 to 2030 in London, Madrid, Dubai, Riyadh, Doha and Cairo, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.