Advanced Market Research
Overview
Advanced Market Research helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is aimed at experienced practitioners who want to analyse complex cases, optimise performance and lead improvements.
What you will be able to do
- Analyse complex problems in Market Research using structured methods.
- Optimise results through measuring results and ROI.
- Evaluate customer insight and segmentation and justify decisions with data and standards.
- Lead improvement projects on value proposition and positioning.
- Coach colleagues and turn good practice into written procedures.
Who should attend
- Experienced practitioners with three or more years in the field
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Advanced review and current challenges in Market Research
- Day 2Measuring results and ROI
- Day 3Customer insight and segmentation
- Day 4Value proposition and positioning
- Day 5Complex case studies, workshop and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 4–8 April 2027 | JEDJeddah | $4,500 | Register |
| 19–23 July 2027 | WEB Online | $2,500 | Register |
| 24–28 October 2027 | RUHRiyadh | $4,500 | Register |
| 4–8 June 2028 | CAICairo | $4,500 | Register |
| 4–8 September 2028 | WEB Online | $2,500 | Register |
| 17–21 December 2028 | RUHRiyadh | $4,500 | Register |
| 26–30 March 2029 | DXBDubai | $4,500 | Register |
| 16–20 September 2029 | DOHDoha | $4,500 | Register |
| 3–7 December 2029 | WEB Online | $2,500 | Register |
| 6–10 May 2030 | DXBDubai | $4,500 | Register |
| 19–23 August 2030 | WEB Online | $2,500 | Register |
| 17–21 November 2030 | RUHRiyadh | $4,500 | Register |
The Market Research series
Frequently asked questions
How much does Advanced Market Research cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Jeddah, Riyadh, Cairo, Dubai and Doha, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.