Fundamentals of Market Research
Overview
Fundamentals of Market Research helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is designed for participants who are new to the subject or want a solid, structured foundation.
What you will be able to do
- Explain the key concepts, terminology and standards of Market Research.
- Describe service standards and customer journeys.
- Carry out routine tasks related to handling objections and complaints safely and correctly.
- Recognise early warning signs in digital tools and CRM and escalate them.
- Use checklists and simple tools to support daily work.
Who should attend
- Staff new to the subject or moving into the role
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Market Research: concepts, terminology and standards
- Day 2Service standards and customer journeys
- Day 3Handling objections and complaints
- Day 4Digital tools and CRM
- Day 5Practical exercises, review and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 19–23 April 2027 | DXBDubai | $4,500 | Register |
| 26–30 July 2027 | WEB Online | $2,500 | Register |
| 18–22 October 2027 | MADMadrid | $4,500 | Register |
| 5–9 March 2028 | MCTMuscat | $4,500 | Register |
| 5–9 June 2028 | WEB Online | $2,500 | Register |
| 25–29 September 2028 | DXBDubai | $4,500 | Register |
| 15–19 January 2029 | MADMadrid | $4,500 | Register |
| 1–5 July 2029 | RUHRiyadh | $4,500 | Register |
| 15–19 October 2029 | WEB Online | $2,500 | Register |
| 18–22 March 2030 | LONLondon | $4,500 | Register |
| 10–14 June 2030 | WEB Online | $2,500 | Register |
| 22–26 September 2030 | CAICairo | $4,500 | Register |
The Market Research series
Frequently asked questions
How much does Fundamentals of Market Research cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Dubai, Madrid, Muscat, Riyadh, London and Cairo, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.