Fundamentals of Public Relations
Overview
Fundamentals of Public Relations helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is designed for participants who are new to the subject or want a solid, structured foundation.
What you will be able to do
- Explain the key concepts, terminology and standards of Public Relations.
- Describe handling objections and complaints.
- Carry out routine tasks related to digital tools and CRM safely and correctly.
- Recognise early warning signs in measuring results and ROI and escalate them.
- Use checklists and simple tools to support daily work.
Who should attend
- Staff new to the subject or moving into the role
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Public Relations: concepts, terminology and standards
- Day 2Handling objections and complaints
- Day 3Digital tools and CRM
- Day 4Measuring results and ROI
- Day 5Practical exercises, review and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 23–27 May 2027 | DOHDoha | $4,500 | Register |
| 2–6 August 2027 | WEB Online | $2,500 | Register |
| 15–19 November 2027 | DXBDubai | $4,500 | Register |
| 21–25 May 2028 | DOHDoha | $4,500 | Register |
| 21–25 August 2028 | WEB Online | $2,500 | Register |
| 6–10 November 2028 | DXBDubai | $4,500 | Register |
| 25–29 March 2029 | CAICairo | $4,500 | Register |
| 2–6 September 2029 | JEDJeddah | $4,500 | Register |
| 24–28 December 2029 | WEB Online | $2,500 | Register |
| 24–28 February 2030 | MCTMuscat | $4,500 | Register |
| 5–9 August 2030 | DXBDubai | $4,500 | Register |
| 18–22 November 2030 | WEB Online | $2,500 | Register |
The Public Relations series
Frequently asked questions
How much does Fundamentals of Public Relations cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Doha, Dubai, Cairo, Jeddah and Muscat, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.