Public Relations: Comprehensive Professional Program
Overview
Public Relations: Comprehensive Professional Program helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. Over ten days it covers the full scope of the subject, from fundamentals to advanced practice, and ends with a workplace-based capstone project.
What you will be able to do
- Master Public Relations from fundamentals to advanced practice.
- Apply handling objections and complaints, digital tools and CRM and measuring results and ROI in integrated case studies.
- Design an improvement program covering value proposition and positioning and channels, campaigns and content.
- Assess risk, cost and performance with recognised indicators.
- Complete a capstone project based on your own workplace.
- Present recommendations to management with confidence.
Who should attend
- Specialists and supervisors preparing to lead the function
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Public Relations: concepts, terminology and standards
- Day 2Handling objections and complaints
- Day 3Digital tools and CRM
- Day 4Measuring results and ROI
- Day 5Customer insight and segmentation
- Day 6Value proposition and positioning
- Day 7Channels, campaigns and content
- Day 8Sales process and pipeline
- Day 9Service standards and customer journeys
- Day 10Capstone project presentations and final assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 8–19 February 2027 | LONLondon | $8,500 | Register |
| 24–28 May 2027 | WEB Online | $4,500 | Register |
| 15–26 August 2027 | RUHRiyadh | $8,500 | Register |
| 1–12 May 2028 | LONLondon | $8,500 | Register |
| 14–18 August 2028 | WEB Online | $4,500 | Register |
| 19–30 November 2028 | RUHRiyadh | $8,500 | Register |
| 11–22 March 2029 | JEDJeddah | $8,500 | Register |
| 4–8 June 2029 | WEB Online | $4,500 | Register |
| 2–13 September 2029 | CAICairo | $8,500 | Register |
| 25 March – 5 April 2030 | LONLondon | $8,500 | Register |
| 3–7 June 2030 | WEB Online | $4,500 | Register |
| 9–20 September 2030 | MADMadrid | $8,500 | Register |
The Public Relations series
Frequently asked questions
How much does Public Relations: Comprehensive Professional Program cost?
For the 10-day program the fee is US$4,500 per participant online or US$8,500 in the classroom.
Where and when is the course held?
Sessions run from 2027 to 2030 in London, Riyadh, Jeddah, Cairo and Madrid, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.