Advanced Public Relations
Overview
Advanced Public Relations helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is aimed at experienced practitioners who want to analyse complex cases, optimise performance and lead improvements.
What you will be able to do
- Analyse complex problems in Public Relations using structured methods.
- Optimise results through customer insight and segmentation.
- Evaluate value proposition and positioning and justify decisions with data and standards.
- Lead improvement projects on channels, campaigns and content.
- Coach colleagues and turn good practice into written procedures.
Who should attend
- Experienced practitioners with three or more years in the field
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Advanced review and current challenges in Public Relations
- Day 2Customer insight and segmentation
- Day 3Value proposition and positioning
- Day 4Channels, campaigns and content
- Day 5Complex case studies, workshop and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 1–5 March 2027 | WEB Online | $2,500 | Register |
| 6–10 June 2027 | RUHRiyadh | $4,500 | Register |
| 12–16 December 2027 | MCTMuscat | $4,500 | Register |
| 2–6 January 2028 | CAICairo | $4,500 | Register |
| 17–21 April 2028 | WEB Online | $2,500 | Register |
| 9–13 July 2028 | RUHRiyadh | $4,500 | Register |
| 25 February – 1 March 2029 | MCTMuscat | $4,500 | Register |
| 7–11 May 2029 | WEB Online | $2,500 | Register |
| 26–30 August 2029 | DOHDoha | $4,500 | Register |
| 8–12 April 2030 | LONLondon | $4,500 | Register |
| 8–12 July 2030 | WEB Online | $2,500 | Register |
| 13–17 October 2030 | RUHRiyadh | $4,500 | Register |
The Public Relations series
Frequently asked questions
How much does Advanced Public Relations cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Riyadh, Muscat, Cairo, Doha and London, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.