Fundamentals of Corporate Communication
Overview
Fundamentals of Corporate Communication helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is designed for participants who are new to the subject or want a solid, structured foundation.
What you will be able to do
- Explain the key concepts, terminology and standards of Corporate Communication.
- Describe digital tools and CRM.
- Carry out routine tasks related to measuring results and ROI safely and correctly.
- Recognise early warning signs in customer insight and segmentation and escalate them.
- Use checklists and simple tools to support daily work.
Who should attend
- Staff new to the subject or moving into the role
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Corporate Communication: concepts, terminology and standards
- Day 2Digital tools and CRM
- Day 3Measuring results and ROI
- Day 4Customer insight and segmentation
- Day 5Practical exercises, review and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 10–14 May 2027 | MADMadrid | $4,500 | Register |
| 23–27 August 2027 | WEB Online | $2,500 | Register |
| 21–25 November 2027 | JEDJeddah | $4,500 | Register |
| 16–20 April 2028 | DOHDoha | $4,500 | Register |
| 3–7 July 2028 | WEB Online | $2,500 | Register |
| 8–12 October 2028 | RUHRiyadh | $4,500 | Register |
| 15–19 January 2029 | LONLondon | $4,500 | Register |
| 15–19 July 2029 | CAICairo | $4,500 | Register |
| 22–26 October 2029 | WEB Online | $2,500 | Register |
| 8–12 April 2030 | LONLondon | $4,500 | Register |
| 22–26 July 2030 | WEB Online | $2,500 | Register |
| 21–25 October 2030 | MADMadrid | $4,500 | Register |
The Corporate Communication series
Frequently asked questions
How much does Fundamentals of Corporate Communication cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Madrid, Jeddah, Doha, Riyadh, London and Cairo, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.