Pricing Strategy: Comprehensive Professional Program
Overview
Pricing Strategy: Comprehensive Professional Program helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. Over ten days it covers the full scope of the subject, from fundamentals to advanced practice, and ends with a workplace-based capstone project.
What you will be able to do
- Master Pricing Strategy from fundamentals to advanced practice.
- Apply value proposition and positioning, channels, campaigns and content and sales process and pipeline in integrated case studies.
- Design an improvement program covering handling objections and complaints and digital tools and CRM.
- Assess risk, cost and performance with recognised indicators.
- Complete a capstone project based on your own workplace.
- Present recommendations to management with confidence.
Who should attend
- Specialists and supervisors preparing to lead the function
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Pricing Strategy: concepts, terminology and standards
- Day 2Value proposition and positioning
- Day 3Channels, campaigns and content
- Day 4Sales process and pipeline
- Day 5Service standards and customer journeys
- Day 6Handling objections and complaints
- Day 7Digital tools and CRM
- Day 8Measuring results and ROI
- Day 9Customer insight and segmentation
- Day 10Capstone project presentations and final assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 21 June – 2 July 2027 | DXBDubai | $8,500 | Register |
| 27 September – 1 October 2027 | WEB Online | $4,500 | Register |
| 26 December – 6 January 2028 | JEDJeddah | $8,500 | Register |
| 17–21 January 2028 | WEB Online | $4,500 | Register |
| 16–27 April 2028 | MCTMuscat | $8,500 | Register |
| 23 October – 3 November 2028 | DXBDubai | $8,500 | Register |
| 13–24 May 2029 | CAICairo | $8,500 | Register |
| 6–10 August 2029 | WEB Online | $4,500 | Register |
| 18–29 November 2029 | DOHDoha | $8,500 | Register |
| 18–22 February 2030 | WEB Online | $4,500 | Register |
| 12–23 May 2030 | KBRAl Khobar | $8,500 | Register |
| 4–15 November 2030 | MADMadrid | $8,500 | Register |
The Pricing Strategy series
Frequently asked questions
How much does Pricing Strategy: Comprehensive Professional Program cost?
For the 10-day program the fee is US$4,500 per participant online or US$8,500 in the classroom.
Where and when is the course held?
Sessions run from 2027 to 2030 in Dubai, Jeddah, Muscat, Cairo, Doha, Al Khobar and Madrid, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.