Advanced Strategic Marketing
Overview
Advanced Strategic Marketing helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is aimed at experienced practitioners who want to analyse complex cases, optimise performance and lead improvements.
What you will be able to do
- Analyse complex problems in Strategic Marketing using structured methods.
- Optimise results through sales process and pipeline.
- Evaluate service standards and customer journeys and justify decisions with data and standards.
- Lead improvement projects on handling objections and complaints.
- Coach colleagues and turn good practice into written procedures.
Who should attend
- Experienced practitioners with three or more years in the field
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Advanced review and current challenges in Strategic Marketing
- Day 2Sales process and pipeline
- Day 3Service standards and customer journeys
- Day 4Handling objections and complaints
- Day 5Complex case studies, workshop and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 22–26 February 2027 | LONLondon | $4,500 | Register |
| 1–5 August 2027 | RUHRiyadh | $4,500 | Register |
| 22–26 November 2027 | WEB Online | $2,500 | Register |
| 28 February – 3 March 2028 | LONLondon | $4,500 | Register |
| 7–11 August 2028 | DXBDubai | $4,500 | Register |
| 27 November – 1 December 2028 | WEB Online | $2,500 | Register |
| 12–16 March 2029 | DXBDubai | $4,500 | Register |
| 11–15 June 2029 | WEB Online | $2,500 | Register |
| 3–7 September 2029 | MADMadrid | $4,500 | Register |
| 17–21 February 2030 | CAICairo | $4,500 | Register |
| 4–8 August 2030 | RUHRiyadh | $4,500 | Register |
| 11–15 November 2030 | WEB Online | $2,500 | Register |
The Strategic Marketing series
Frequently asked questions
How much does Advanced Strategic Marketing cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in London, Riyadh, Dubai, Madrid and Cairo, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.